Load balancing for map application route selection and output

ABSTRACT

There are provided systems and methods for load balancing for map application route selection and output. A user may utilize a device application to map or route between two or more endpoints, such as geo-locations entered or detected by the device. During calculation of a travel route between the endpoints, real-time data, user preferences, and requesting entities may provide criteria data that may cause determination of a particular travel route, where the travel route may be longer than a most efficient route but within a pre-defined variable time or distance allotment and match the criteria data. Use of the route may accrue a form of compensation for the user. The user may view an application interface displaying the route, which may further include one or more executable processes to cause recalculation of the route. Recalculation of the route may require the user to provide credits or compensation.

TECHNICAL FIELD

The present application generally relates to balancing routing loadsduring map application usage by multiple users and more specifically toprocessing user data with real-time routing data to output specificroute displays in a map application based on user specific parameters.

BACKGROUND

An owner or operator of a vehicle may travel between two or more points,and may utilize a directional or map device application to receiverouting instructions and a route or pathway between the points.Generally, travel routes or pathways are optimized by these applicationsand associated service providers (e.g., servers or cloud computingsystems that provide data gathering and backend processing for theapplications) based on time factors. For example, a map application,such as Waze®, may provide the shortest route between two endpoints orlocations, which may be measured by distance and/or time. The mapapplication may include common travel factors, such as traffic and speedof travel, during the determination of a travel route or pathway betweenlocations. However, the user is in control of their vehicle and may haveother considerations during travel that may influence selection of thepathway, which may be explicit or conscious requests by the user orother factors that the user may prefer, but not explicitly request.Thus, the user may miss specific points of interest when taking theshortest pathway, and other entities associated with the points ofinterest may not experience the benefits of the user visiting the pointsof interest along the user's travel route. Moreover, the map applicationmay select pathways without regard to the local settings and/or nearbypeople or places, causing potential issues or missed opportunities forsuch entities along a route.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of a networked system suitable forimplementing the processes described herein, according to an embodiment;

FIG. 2A is an exemplary travel route data determination of multipletravel routes for a device prior to output of a selected travel routethrough a graphical user interface, according to an embodiment;

FIG. 2B is an exemplary graphical user interface of a device displayinga selected travel route to travel to an endpoint based on routeselection criteria, according to an embodiment;

FIG. 2C is an exemplary system environment for determination of theselected travel route based on route selection criteria, according to anembodiment;

FIG. 3A is an graphical user interface of a device displaying a firsttravel route to travel to an endpoint based on route selection criteria,according to an embodiment;

FIG. 3B is an graphical user interface of a device displaying a firsttravel route to travel to an endpoint based on route selection criteriaand a second travel route displayed in response to a user request,according to an embodiment;

FIG. 4 is a flowchart of an exemplary process for load balancing for mapapplication route selection and output, according to an embodiment; and

FIG. 5 is a block diagram of a computer system suitable for implementingone or more components in FIG. 1, according to an embodiment.

Embodiments of the present disclosure and their advantages are bestunderstood by referring to the detailed description that follows. Itshould be appreciated that like reference numerals are used to identifylike elements illustrated in one or more of the figures, whereinshowings therein are for purposes of illustrating embodiments of thepresent disclosure and not for purposes of limiting the same.

DETAILED DESCRIPTION

Provided are methods that provide for load balancing for map applicationroute selection and output. Systems suitable for practicing methods ofthe present disclosure are also provided.

In various embodiments, an owner, operator, or other user exertingcontrol over a vehicle may wish to travel between two or more locations,such as a start location and an end or destination location. Theselocations may correspond to map points that are identified on a map, forexample, through a location name or address. The map points may alsocorrespond to geo-locations, which may be identified through a locationdetection system (e.g., GPS), through connections with nearby devices(e.g., through a short range communication protocol, such as BLUETOOTH™,WiFi, BLUETOOTH™ Low Energy, LTE Direct, infrared, radio, near field, orother communication protocol), and/or through location coordinates(e.g., longitude, latitude, altitude, etc.). In this regard, the usermay utilize a computing device prior to or while traveling to a locationand/or between locations, including travel by vehicle. The computingdevice for the user may correspond to a mobile device, such as a mobilesmart phone, tablet computer, or other type of mobile device includingdevice applications having executable processes to provide travel routedetermination and mapping functionality to the user. In otherembodiments, the computing device may correspond to a device associatedwith the vehicle, such as a console computing device installed in thevehicle or other type of vehicle use device including GPS and mappingtype devices that may be used with the vehicle for travel. The devicemay include mapping and routing functionality to determine a travelroute between two or more locations, as well as a communication processto communicate with a service provider server, cloud computingarchitecture, or other network resource that may provide necessary dataand processing capabilities to assist in travel route determination andmap generation over a network connection with the device. Thus, thedevice may include at least a map application that may generate digitaloutput displaying a map and a travel route between selected locations,and may generate the output data using the network resource. In certainembodiments, the device may include a GPS locator or other locationdetection service, which may be used to determine a current geo-locationfor the user utilizing one or more location detection processes (e.g.,signal triangulation, radio-navigation with GPS satellites, etc.).

During travel and/or use of the device, the user may utilize a travel ormapping application of the computing device to enter in at least adestination endpoint. The destination endpoint may correspond to aphysical name of a location, address for the location, or otheridentifier allowing the mapping application to determine a destinationthat the user wishes to travel to using the vehicle. The map applicationmay include or retrieve map information allowing for the map applicationto determine the destination endpoint and display the destinationendpoint on a map to the user. The map application may further receive astarting location, as well as any intermediary locations, which the mapapplication may display on the map and/or use to determine a travelroute between the locations. In various embodiments, the start locationmay be detected using the GPS locator or other location detectionservice of the device of the user, or may be input by the user (e.g.,entering a home or work address, coordinates, etc.). The map applicationmay utilize a service provider (e.g., the online resource) to retrievethe map information and/or determine a travel route between two or morelocations.

The travel information having at least the destination endpoint for theuser may be utilized by the application and/or service provider, such asan online resource or cloud computing network, to select a route to thedestination endpoint based on at least certain route selection criteriaand data. For example, multiple travel routes may be taken between astarting location and destination endpoint. Each travel route may have adifferent length of travel and/or travel time associated with theroutes, such as a route taking freeways, toll roads, or main roads, andanother route that travels on non-freeways, side roads, or city streetsto the destination location. Data used to determine each travel routeand an associated travel time/length may include preset data and/orreal-time data, such as length of travel, travel time, traffic, roadclosures, street usage and/or traffic signs/signals, traffic congestionpoints or locations, weather, or other variables. For example, map dataand/or traffic data may be used to determine each travel route and anassociated time/length for the travel routes. Thus, the map data and/ortraffic data may be used to determine multiple travel routes, as well asa shortest or most preferential travel route (e.g., based on time,length, ease of navigation/drive, cost, etc.). However, the routeselection criteria used to determine a travel route may includeadditional information that influences or dictates a particular travelroute over one or more other travel routes.

The route selection criteria may be utilized to determine a particulartravel route of the multiple travel routes based on specificpreferences, criteria, or other data particular to the user, points ofinterest on the travel route, and other user requests for selection ofparticular travel routes. The particularly selected or determined travelroute may not correspond to a shortest time or distance travel route ofeach of the travel routes, or the most preferential route for the userbased on user information and/or preferences. However, the determinedtravel route using the route selection criteria may be selected due tothe data for the route selection criteria. Additionally, the determinedtravel route may be selected based on a variation amount from theshortest or most preferential route, where the variation amount may bemeasured by a variation in time and/or distance between theshortest/preferred route and one or more of the other travel routes(including the travel route determined based on the route selectioncriteria). The variation amount may correspond to a maximum variationamount set by the application/service provider and/or the user, and maycorrespond to a maximum amount or factor of time/distance differencebetween the two routes (e.g., the determined travel route and theshortest/preferred travel route). Thus, the determined route may berequired to be the same or similar in length/time to theshortest/preferred route, or may be required to be within or equal tothe maximum variation amount in length/time difference from theshortest/preferred route.

After determination of a travel route based on the map data and theroute selection criteria, travel route data may be determined and visualoutput data for the map application may be generated. The travel routedata may include data and/or executable processes that cause the mapapplication to display the travel route between the locations/points ina graphical user interface of the device, such as a particular mapinterface of the map application that display a map having the travelroute. The travel route may be highlighted or otherwise displayed on themap interface of the application, and the map interface may furtherinclude travel directions. The map application may include one or moreaudiovisual interfaces to output the travel directions, including audiooutput of the directions and/or travel route. Additionally, a locationdetection service/process of the device may be used to update the mapapplication and the displayed map and/or route in the interface as theuser travels to the destination endpoint, for example, by detecting acurrent location of the user and updating the map and/or route based onthe current location of the user.

In various embodiments, the route selection criteria may include orcorrespond to advertisements and/or an advertisement campaign by anadvertiser associated with the application/service provider or apartnered entity with the service provider that requests or purchasesadvertisement services provided by the application/service provider. Inthis regard, an entity wishing to advertise may request that the serviceprovider set route selection criteria so that a determined route, asdiscussed above, may be selected and/or determined based onadvertisements, products, or other visual and physical items along theroute provide advertisements associated with or requested by the entity.Such a route may correspond to a “sponsored” route, or a route that anentity wishes to sponsor for use so that visual advertisements may beseen by users on the travel route. The advertisements may correspond tophysical and visual advertisement spaces, such as traditionalbillboards, digital billboards (e.g., having an output display for anadvertisement), and/or other types of visual advertisements includingposters, signs, etc. The advertisements may also correspond to saleslocations, such as a physical merchant storefront of the entity orstorefront selling the entities products (e.g., an automotivedealership, a sales warehouse, a mall, etc.). Moreover, theadvertisements may correspond to products or items sold or advertised bythe entity, including houses, vehicles, electronics, and/or other itemsvisual by a user while traveling on the travel route. Thus, therequested advertisements may correspond to visual sights along thesponsored travel route that a user may view while traveling on thetravel route. The route selection criteria may therefore select routesthat include the advertisements or visual sights, and may select ordetermine a travel route having more or the most advertisements overanother travel route, provided the determined travel route meets otherrequired travel restrictions/settings (e.g., within a maximumtime/distance variation). Thus, the service provider may set the routeselection criteria to correspond to advertisement preferences along atravel route, which may select travel routes based on an advertisementcampaign. The entity requesting the advertisements may be required toprovide compensation to the service provider for travel route selectionalong a route having the advertisements (e.g., for setting routeselection criteria to select routes having the entities advertisementsor products), which may also be provided back to users traveling alongthe determined travel routes, as discussed herein.

The route selection criteria may also correspond to points of interestto the user while traveling to one or more locations, for example, fromthe start location/point to the destination location/endpoint input tothe map application. The points of interest may be utilized to select atravel route from a plurality of travel routes that is not the fastest,shortest, least expensive, or most preferred, but is within atime/distance/preference/cost variation, as described herein. Points ofinterest may correspond to advertisements discussed above, and may alsocorrespond to other visual sights and things visible to the user whiletraveling on the travel route and that are of interest to the user basedon user information and/or preferences. In this regard, points ofinterest may be determined based on user information and/or preferencesset or stored by the application/service provider, and/or determinableby the application/service provider using available user data. The usermay explicitly set points of interest and/or preferences for points ofinterest, such as landmarks, preferred advertising, items or productsthe user wishes to purchase (including land and/or housing the userwishes to purchase/rent), or other specific user preferences in visualsights along a travel route. The points of interest may also bedeterminable using past user data, such as web browser navigation,visited websites, searches on an Internet/database search engine,searches for items/products on a merchant marketplace, and/or otherInternet traffic data. User information and corresponding points ofinterest for a user may also be determined using the user's socialnetworking information and/or posts, blogging/micro-blogginginformation/posts, and/or other networking or media sharing activity bythe user. Additionally, a calendar of the user, financial or paymentbills of the user, a current balance of a financial account of the user,political preferences of the user, or planned purchases by the user mayalso be used.

In various embodiments, the user information used to determine points ofinterest may be used in conjunction with an advertisement requested byan entity or an established advertisement campaign, as discussed above,to select travel routes with advertisements of interest to the user. Forexample, if an entity wishes to advertise a brand of cars and the useris interested in a new car purchase, a travel route havingadvertisements for that brand of cars and/or including those cars (e.g.,parked along the street or at purchasers homes) may be determined. Thepoints of interest may also correspond to housing the user may beinterested in based on a planned move or home purchase/rental, so that atravel route including locations/homes for sale/rent may be determinedover another shorter/faster travel route. Thus, the user informationand/or preferences may correspond to items that the user wishes topurchase (or rent), and may correspond to an item type, brand, specificsingle item, or other item parameter, which may be matched to anadvertisement or advertisement campaign along a travel route todetermine a travel route based on such user information/preferences initems. Thus, the user information/preferences may be matched to theadvertisements as the points of interest, which may be advertisementsrequested to be presented by an entity or general advertisements knownalong the travel route. Once points of interest are determined, thepoints of interest may be established for the route selection criteria,and a travel route may be determined between two or more points based onsuch route selection criteria so that a travel route determined usingthe route selection criteria may favor or include visual landmarks,sights, or items corresponding to the points of interest. As discussedherein, such a determined travel route may be selected over a fastest,shortest, least costly (such as in terms of toll charges), or mostpreferred route based on such points of interest.

In various embodiments, current user information and/or parameters maybe included in the route selection criteria. For example, a user may bedetected in the vehicle so that the vehicle identifies the user when theuser is inside the vehicle and/or utilizing the vehicle. The user maylog in to a device in the vehicle, such as a center console computingdevice or heads up display by providing a log in credential to thedevice (e.g., a log in credential identifying a user account for theuser, for example, a name and PIN/password associated with the useraccount). The user may also be detected when the vehicle's deviceconnects to a communication device of the user. In such embodiments, theuser may have a mobile/smart phone, wearable computing device (e.g.,eyeglasses or wristwatch with processing features), tablet computer, orother user device that connects to the vehicle's device through shortrange wireless communications. Thus, the device for the vehicle maycorrespond to a dashboard or other onboard computing device, or maycorrespond to a device associated with the user exerting control overthe vehicle, such a mobile/smart phone, tablet computer, wearablecomputing device, or other user device. Once the vehicle's device andthe user's communication device connect, the user may be identified andchecked-in to the vehicle.

The user may also be detected through biometrics and biometric readingdevices utilized by the vehicle device, such as a fingerprint scanner(e.g., a fingerprint scanner on a door handle, steering wheel, or inputdevice of the vehicle device), eye/retinal scanner, DNA reader,breathalyzer, etc. Once the user is detected in the vehicle, the devicemay determine a current or present state or activity parameter for theuser. For example, an attention level of the user to viewing outside ofthe vehicle visual sights (e.g., advertisements or points of interest)may be determined based on eye movement of the user, device usage of thedevice by the user, audible voice sound within the vehicle, additionalsound in the vehicle (e.g., a music stereo or radio broadcast), or otherphysical activity of the user. Thus, if the user's attention level tooutside visual objects is low (e.g., the user is listening to the radioand only focusing on driving/street directions or looking at the user'smobile device or something else within the vehicle), the route selectioncriteria may favor a more direct, shortest, fastest, or most preferredroute. Conversely, if the user's eye movement indicates that the user islooking out the window, such as viewing passing billboards, if the useris detected reading or speaking about passing objects, and/or if theuser is not actively talking with another passenger or looking on aphone or item in or on the vehicle, the route selection criteria mayfavor a travel route including advertisements, points of interests, orother objects, where the travel route may not be the “best” (e.g.,fastest, least costly, or shortest), but be within the acceptabledeviation from the best route.

Moreover, a number of users in the vehicle at the time of determinationof a travel route may be detected, as described above, and may be afactor in the route selection criteria. For example, a particularlyadvertised route may be selected based on advertisements foritems/products/entities that cater to multiple users (e.g., dinner,activities, etc.), families, or other groups of users. A travel routemay be selected based on the number of users, where the route maynormally not be selected if only a single user may view theadvertisements while driving, increasing the likelihood that theadvertisements are ignored or lightly viewed by only the single driverof the vehicle. Additionally, an advertised route may accrue additionalvalue or compensation for the driver of the vehicle by having multipleusers.

In various embodiments, the route selection criteria may also beestablished by other users, groups of users, companies or businessentities, or other organizational groups/entities (including charitableentities), which may dictate selection of a travel route for the userapproaching the destination endpoint/location. In this regard, the routeselection criteria established by another entity may include preferencefor selection of a certain travel route and/or de-selection of aparticular travel route or location/street/travel portion of a travelroute between two or more locations. As discussed above, route selectioncriteria may be set to determine travel routes that cause advertisementsor points of interest to be incorporated with and visible during travelon the travel route. Route selection criteria may also be set by theother entities to favor particular routes for other reasons, includingtraffic congestion, pollution, road wear and degradation, vehicle wearand maintenance, safety, or other concerns. Route selection criteria mayalso be set by particular entities based on time of day, trafficconditions, weather conditions, or other triggers that may cause theroute selection criteria to determine other particular travel routes.

Additionally, entities may also request that certain locations, areas,streets, and/or travel routes be disfavored so as to deselect the travelroutes or cause routing around the disfavored or dis-incentivizedlocations, areas, or routes. In this regard, one or more users orentities may request that route selection criteria be set to avoidparticular locations, areas, or routes. For example, users in aparticular neighborhood may receive traffic congestion or a large amountof through traffic where their neighborhood is within a travel routethat is the shortest or fastest to one or more locations. Suchneighborhoods may avoid other traffic or may be a most direct routethrough an area, and therefore cause unwanted traffic in the area. Thus,the users in the neighborhood may establish route selection criteriawith the application and service provider to avoid the neighborhood areawhen calculating routes for users through an area and/or to adestination location. Such criteria may also be time based, for example,by avoid route calculation to cause through traffic at certain times,such as a time school starts or ends for children in the area. Thus, theroute selection criteria may be set to select longer or less directroutes based on requests from other entities, where selection of anotherroute to avoid the deemphasized area may be within the allowabledeviation from the shortest/fastest/most preferred route.

A user may also request that particular travel routes be de-emphasizedbased on a route traveled by the user. For example, if the user wishesto sightsee in a particular portion of a city, the user may request thatthat area be de-emphasized in the route selection criteria. Thus, theroute selection criteria may be established by entities to furtherdisfavor particular areas during route selection provided that, whendetermining another travel route between two or more locations, thedetermined travel route is within a particular deviation or maximumvariation from the route using that area. In certain embodiments, theentities setting the route selection criteria to avoid, de-emphasize, ordis-incentivize particular routes may be required to providecompensation for establishment or adherence of such route selectioncriteria. As discussed herein, the compensation may correspond tomonetary or financial compensation, or may include credits within thesystem. Moreover, user information and/or preferences may also be usedto deselect or deemphasize particular routes, for example, based on adriving record, age, driving experience, or other factors that may causea particular travel route to be dangerous or non-preferred for the user.

The service provider may further provide options to select anothertravel route, such as a different travel route to view differentadvertisements and/or points of interest and/or a fastest/shortest/mostpreferred travel route. In this regard, when detected as traveling on orhaving traveled (e.g., reached the destination point) the travel routedetermined by the application/service provider using the route selectioncriteria, the user may accrue some form of compensation. Thecompensation may be monetary, such as a fee or payment provided to theuser from the service provider and/or an entity requesting travel on theparticular travel route based on the route selection criteria. Forexample, the user may collect a portion of ad revenue generated by theservice provider for traveling on the determined travel route. Thecompensation may also be a form of digital currency and/or benefitsystem (e.g., incentive or loyalty program points). The compensation maybe useable with the service provider to receive benefits or discounts,including benefits or discounts for products advertised along the travelroute and/or for use with points of interest on the travel route. Forexample, a user may earn points or a discount amount for travel on atravel route that advertises product A with entity B, where thepoints/discount is redeemable with entity B, including for a purchase ofproduct A. Additionally, the compensation may be used to earn levels orstanding with the service provider, such as a tiered system or ranking,which may influence selection of travel route.

In certain embodiments, the application and service provider may beassociated with a transportation provider, including a taxi service,vehicle reservation service, or other ride/travel request andreservation service for both driver and driver-less vehicles. The travelroute may be selected using the route selection criteria describedabove, which may be longer than a shortest or fastest travel routedetermined by the system. However, as the travel route determined usingthe route selection criteria may be selected due to advertisementsand/or points of interest, the overall fare for use of thetransportation provider may be lowered if the user accepts travel on thedetermined travel route. Thus, the user may realize a discount orbenefit from traveling on the travel route determined using the routeselection criteria when using the transportation provider. In otherembodiments, the application and/or service provider may interface andpartner with a billing service for the user's vehicle, including aninsurance company, car financing company, and/or other entity billingthe user, where a reduction in a bill or fee for the user may be earnedand applied by virtue of traveling on the travel route determined usingthe route selection criteria.

The application and/or service provider may further provide anapplication executable product to re-route between two or more locationsafter determination of a travel route. The option may request that a newor different travel route be determined by the application/serviceprovider. The option to receive a different travel route may be providedas a selectable option to execute a process to calculate the differenttravel route. The option may allow the user to enter differentparameters and/or request the fastest/shortest/most preferred travelroute, such as a direct travel route between two or more locations. Inresponse to selection of the option and/or a re-routing request, theapplication and/or service provider may determine and/or display adifferent route according to the requested parameters, such as afastest, shortest, most direct, least expensive or costly (such asdefined as not going through any toll roads), or most preferred route.Prior to selection of the option, this different route may be hiddenfrom the user, so that the user may only view the travel routedetermined using the route selection criteria. The user may be requiredto pay for or provide a form of compensation in order to receive theinterface option to execute the process to re-route travel to one ormore locations. In certain embodiments, the user may receive the optionto re-calculate or re-route the travel route between the locations basedon a loyalty status, ranking, or rewards level of the user earned fromprevious use of travel routes determined by the application/serviceprovider using route selection criteria. Where the route selectioncriteria is set by one or more other users and/or entities to disfavoran area, location, or route, the user may provide all or a portion ofthe compensation to those other users and/or entities if the userchooses to travel through the disfavored route. For example, the userspopulating a neighborhood and having requested the neighborhood bedisfavored from routing pathways may receive all or part of thecompensation from the user requesting a travel route that travelsthrough the neighborhood when another travel route has previously beenprovided to the user based on the route selection criteria set by thoseusers in the neighborhood.

In order to provide compensation, the device of the user may include apayment application or processes as one of the device applications or apart of the map application, which may be configured to send and receivepayments to another party, such as another user and/or entity. Thepayment application may be associated with a transaction processor, suchas PayPal® or other online payment provider service, which may providepayments and other financial services on behalf of user. The paymentapplication may execute on the computing device for the user, and mayprovide various functionalities and processes to the user. For example,a user may utilize the payment application to send and/or receivepayments between the user and another user/merchant/service provider foruse of the various mapping functionalities described herein. The onlinepayment provider may provide such services through the paymentapplication/processes and data sent and received over a networkconnection between the provider and the device executing the paymentapplication/processes. Additionally, the online payment provider mayprovide payment accounts and digital wallet services, which may offerfinancial accounts to send, store, and receive money, process financialinstruments, and/or provide transaction histories. The online paymentprovider may offer further services, such as extension of credit, credithistory review, and other financial and personal services.

FIG. 1 is a block diagram of a networked system 100 suitable forimplementing the processes described herein, according to an embodiment.As shown, system 100 may comprise or implement a plurality of devices,servers, and/or software components that operate to perform variousmethodologies in accordance with the described embodiments. Exemplarydevice and servers may include device, stand-alone, and enterprise-classservers, operating an OS such as a MICROSOFT® OS, a UNIX® OS, a LINUX®OS, or other suitable device and/or server based OS. It can beappreciated that the devices and/or servers illustrated in FIG. 1 may bedeployed in other ways and that the operations performed and/or theservices provided by such devices and/or servers may be combined orseparated for a given embodiment and may be performed by a greaternumber or fewer number of devices and/or servers. One or more devicesand/or servers may be operated and/or maintained by the same ordifferent entities.

System 100 includes a user 102, a device 110, a service provider server120, and transaction processor server 140 in communication over anetwork 150. User 102, such as a driver or operator of a vehiclecorresponding to device 110 or utilizing device 110, may requestdetermination of a travel route to one or more locations, for example,from a starting location to a destination location. An applicationexecuting on device 110 may utilize data for the starting and/ordestination location to determine a travel route based on routeselection criteria, for example, using service provider server 120 andavailable data and computing processes of service provider server 120.The travel route may be selected based on the route selection criteriaover a different travel route, which may be a shortest, fastest, leastexpensive, or most direct route. In various embodiments, route selectionby user 102 using device 110 may require or be provided compensation,which may be processed using transaction processor server 140.

Device 110, service provider server 120, and transaction processorserver 140 may each include one or more processors, memories, and otherappropriate components for executing instructions such as program codeand/or data stored on one or more computer readable mediums to implementthe various applications, data, and steps described herein. For example,such instructions may be stored in one or more computer readable mediasuch as memories or data storage devices internal and/or external tovarious components of system 100, and/or accessible over network 150.

Device 110 may be implemented using any appropriate hardware andsoftware configured for wired and/or wireless communication with serviceprovider server 120 and/or transaction processor server 140. In variousembodiments, device 110 may be implemented as a device for use in avehicle corresponding to device 110, such as a personal computer (PC), asmart phone, laptop computer, wristwatch with appropriate computerhardware resources, eyeglasses with appropriate computer hardware (e.g.GOOGLE GLASS®) and/or other types of computing devices capable oftransmitting and/or receiving data, such as an IPAD® from APPLE®, whichmay provide processing services for the vehicle. Device 110 may also beimplemented as a device physically attached to and/or connected with thevehicle, such as a dashboard or central console computing system, aheads up display with attached processing devices, and/or a similarin-vehicle or on-board computing system. Although a single device isshown, the device may be managed or controlled by any suitableprocessing device. Although only one device is shown, a plurality ofdevices may function similarly, for example, a plurality of devicesassociated with a plurality of users each request travel route databetween two or more locations. Furthermore, the processes and featuresof a routing application 130 of service provider server 120 may beimplemented on device 110 instead of service provider server 120, forexample, as processes incorporated in a map application 112 of device110.

Device 110 of FIG. 1 contains map application 112, other applications114, a database 116, and a communication module 118. Map application 112and other applications 114 may correspond to processes, procedures,and/or applications, for example, a software program, executable by ahardware processor. In other embodiments, device 110 may includeadditional or different modules having specialized hardware and/orsoftware as required.

Map application 112 may correspond to one or more processes to executesoftware of device 110 to provide travel route determination and displayof one or more travel routes between two or more endpoints to a user. Inthis regard, map application 112 may correspond to specialized hardwareand/or software utilized by device 110 to provide map features to user102 through one or more instances or displays of application interfacesoutput using a graphical user interface (GUI) of device 110. Mapapplication 112 may receive a destination location requested by the userand output a travel route to the destination location. For example, user102 of communication device may enter a destination endpoint to mapapplication 112, which may correspond to a desired endpoint that user102 may wish to arrive at using a vehicle of user 102. In variousembodiments, user 102 may also enter a starting location. However, mapapplication 112 may also determine the starting location from a currentlocation of device 110, which may be determined by a GPS locator andassociated application of device 110 or other location detection system,as discussed herein. Map application 112 may also receive furtherupdates to a current location of user 102 through the GPS or otherlocation detection system. Map application 112 may determine a travelroute from the starting/current point and the destination endpoint foruser 102 using service provider server 120, for example, based on storedor available maps for locations corresponding to the starting/currentpoint and/or the destination endpoint, as well as route selectioncriteria or other data that causes selection of one or more travelroutes between the locations from a plurality of different travel routeseach having an associated pathway, time of travel, and/or distance oftravel. Thus, map application 112 may utilize service provider server120 to determine the travel route between the starting/current point andthe destination endpoint based on route selection criteria, for example,by communicating the starting/current point and the destination endpointto service provider server 120, as discussed herein. In certainembodiments, route selection criteria may also be transmitted by mapapplication 112 to service provider server 120, or may be received bymap application 112 from service provider server 120 for use incalculation/determination of the travel route based on the routeselection criteria. Moreover, user data, preferences, or otherinformation may be sent and/or received by map application 112 for usein the travel route determination based on route selection criteria.However, in other embodiments, map application 112 may include thefunctionality, data, and resources to determine the travel route alonewithout use of service provider server 120 by including all or a portionof the features, processes, applications, and/or available data ofservice provider server 120.

Once the travel route is determined and/or received, map application 112may output the travel route on a map interface displayed using agraphical user interface (GUI) and output display of device 110. Mapapplication 112 may also receive traffic information, weatherinformation, and/or other travel parameters from an online resource,which may be displayed with the travel route. The travel route output inthe map interface may include direction, a graphic for display on avisual map, and/or other information used to direct a user to thedestination location from user 102's starting/current location, whichmay be displayed using an interface of map application 112 and/or outputusing an audio device, such as speakers of device 110. In variousembodiments, map application 112 may further receive data for anexecutable process to re-route or re-process travel data (e.g., locationendpoints for travel between/to), and populate a selectable optionwithin an interface that allows user 102 to execute a process to have anew or different travel route determined. User 102 may utilize aninterface of map application 112 and/or one or more input devices toselect the process, which may cause recalculation and determination of anew travel route, which may be based on other parameters instead of orwith the route selection criteria.

In various embodiments, map application 112 may require payment orcompensation for route recalculation. Map application 112 may include aninterface to permit user 102 to enter input and other data for paymentinstruments, for example, through an input device (e.g., touch screenwith a user interface displayed by map application 112, keypad/keyboard,mouse, etc.) and/or through a data capture device (e.g., scanner,camera, other optical device, etc.). In various embodiments, informationfor a payment account may also be stored to device 110. The paymentaccount accessible through map application 112 may be used to initiate,receive, and/or process/complete transactions using services provided bytransaction processor server 140. Once entered, the payment instrumentsmay be communicated to transaction processor server 140 over network 150for establishment and/or maintenance/update of the payment accountand/or entry into the digital wallet. User 102 of device 110 may alsoenter benefits and/or compensation to map application 112, or mayreceive such benefits and/or compensation from service provider server120 and/or transaction processor server 140, which may be accrued and/orused based on traveled or requested travel routes or pathways.

Map application 112 may be implemented as a user interface enabling user102 to request travel routes, view travel route details, enter userpreferences and/or route selection criteria/preferences, and/or receiveor provide payment for a travel route taken by user 102. In variousembodiments, map application 112 may include a general browserapplication configured to retrieve, present, and communicate informationover the Internet (e.g., utilize resources on the World Wide Web) or aprivate network. For example, map application 112 may provide a webbrowser, which may send and receive information over network 150,including retrieving website information (e.g., a website for serviceprovider server 120), presenting the website information to user 102,and/or communicating information to the website. However, in otherembodiments, map application 112 may include a dedicated application ofservice provider server 120 or other entity, which may be configured toassist in processing travel route requests. In this regard, mapapplication 112 may interface with one or more other applications and/orservers, for example, through application programming interface (API)calls and communications between map application 112 and the other dataprocessing application/server.

Device 110 includes other applications 114 as may be desired inparticular embodiments to provide features to device 110. For example,other applications 114 may include security applications forimplementing client-side security features, programmatic clientapplications for interfacing with appropriate application programminginterfaces (APIs) over network 150, or other types of applications.Other applications 114 may also include email, texting, voice and IMapplications that allow user 102 to send and receive emails, calls,texts, and other notifications through network 150. Such communicationapplications may also correspond to mobile, satellite, wirelessInternet, and/or radio communication applications connected to carservices, such as OnStar®, which may be configured to interact with oneor more other processing entities in order to facilitate mapping,communication, and/or emergency services. Other applications 114 mayinclude payment applications and/or services where not provided by mapapplication 112. Thus, other applications 114 may include financialapplications, such as banking, online payments, money transfer, or otherfinancial applications. Other applications 114 may contain othersoftware programs, executable by a processor, including a graphical userinterface (GUI) configured to provide an interface for device 110 to theuser.

Other applications 114 may also include processes and/or applications todetect user information and/or data, such as GPS applications configuredto determine and/or display location information to user 102 and used inconjunction with map application 112 for routing purposes. Otherapplications 114 may also detect that user 102 is operating a vehicle,and may detect user information during operation of the vehicle. Inorder to detect user 102 and determine user information, otherapplications 114 may utilize one or more sensors, such as a door sensor,weight sensor, pressure sensor, key detector or ignition switch,biometric scanner (e.g., fingerprint reader, eye/retinal scanner, DNAreader, breathalyzer, etc.), log in process, deviceconnection/communication module, camera, microphone, and/or proximitysensor. For example, user 102 may be detected when user 102 opens a doorto utilize the vehicle, sits in a seat associated with the vehicle, orplaces a key in an ignition or in proximity to the vehicle. Userparameters, physical conditions and/or movements, sounds, or otherinformation may be determined using other application 114 and usedduring route determination using route selection criteria.

Device 110 may further include database 116 which may include, forexample, identifiers such as operating system registry entries, cookiesassociated with map application 112 and/or other applications 114,identifiers associated with hardware of device 110, or other appropriateidentifiers, such as identifiers used for payment/user/deviceauthentication or identification. Database 116 may store identificationinformation for one or more users, including user 102. In oneembodiment, identifiers in database 116 may be used by transactionprocessor server 140 to associate device 110 with a particular accountmaintained by transaction processor server 140. Database 116 may furtherstore routing data and/or map data, including a start location, and endor destination location, and/or maps used to navigate between thelocations. Device 110 may store received or determined travel routesbetween the route locations to database 116. Additionally, database 116may store route selection criteria or other route determination data, aswell as user information or preferences used during determination of aroute.

Device 110 includes at least one communication module 118 adapted tocommunicate with service provider server 120 and/or transactionprocessor server 140. In various embodiments, communication module 118may include a DSL (e.g., Digital Subscriber Line) modem, a PSTN (PublicSwitched Telephone Network) modem, an Ethernet device, a broadbanddevice, a satellite device and/or various other types of wired and/orwireless network communication devices including microwave, radiofrequency, infrared, BLUETOOTH™, and near field communication devices.Communication module 118 may communicate directly with other nearbydevices using short range communications, such as BLUETOOTH™ Low Energy,LTE Direct, radio frequency, infrared, BLUETOOTH™, and near fieldcommunications.

Service provider server 120 may be maintained, for example, by a serviceprovider, which may determine travel routes for users between two ormore locations based on route selection criteria that may dictate choiceof a particular travel route from multiple different travel routes. Inthis regard, service provider server 120 includes one or more processingapplications which may be configured to interact with device 110 and/ortransaction processor server 140 to provide route determination and dataoutput to device 110 to calculate and display a travel route. Althoughonly one server is shown, a plurality of servers and/or associateddevices may function similarly, for example, in a cloud computing typearchitecture or system. Additionally, although the processes andapplications of service provider server 120 are shown as separate fromdevice 110, the below described applications, modules, hardware, andfunctions may be included within device 110 and/or provided by device110, for example, through map application 112.

Service provider server 120 of FIG. 1 includes routing application 130,an advertisement application 122, other applications 124, a database126, and a network interface component 128. Routing application 130,advertisement application 122 and other applications 124 may correspondto executable processes, procedures, and/or applications with associatedhardware. In other embodiments, service provider server 120 may includeadditional or different modules having specialized hardware and/orsoftware as required.

Routing application 130 may correspond to one or more processes toexecute software modules and associated specialized hardware of serviceprovider server 120 to determine a travel route between a receiveddestination endpoint and a current/starting location of user 102 basedon route selection criteria, as well as user information and/orpreferences in certain embodiments, and provide the travel route todevice 110 as data for output and display through an instance of aninterface of map application 112. In this regard, routing application130 may correspond to specialized hardware and/or software to receiveand/or access travel information for user 102 associated with device110, where the travel information includes at least a destinationendpoint selected by user 102 to travel to using a vehicle of user 102.The destination endpoint may correspond to an endpoint that user 102desires to travel to using the vehicle, and may be entered to mapapplication 112 of device 110 and transmitted to routing application 130as the travel information and/or routing request. In variousembodiments, the travel information may further include vehicleinformation, such as a type, size, brand, or other information about thevehicle of the user. The travel information may also include a startingor current location of user 102 for use in determining a travel route tothe destination endpoint. Additionally, where necessary, routingapplication 130 may also receive route selection criteria and/or userinformation with the travel information and route determination request.

Routing application 130 may determine a travel route from multipletravel routes for use by user 102 when travelling to the destinationendpoint requested by user 102 using route selection criteria availableto routing application 130 with map data for the area or location havingthe travel endpoints. In this regard, routing application 130 may accessmapping information for a plurality of locations, where the mappinginformation comprises maps for the plurality of locations. The maps maybe used to determine one or more travel routes or pathways to thedestination endpoint for user 102. For example, the maps may be used todetermine multiple travel routes, each having a particular traveldistance and/or time. The maps may include directional elements for thepathways. The maps may also be used to determine advertisements and/orpoints of interest along each pathway, which may be used with routeselection criteria to select a pathway.

Routing application 130 may therefore use route selection criteria todetermine and select one of the multiple travel pathways based on thevisual objects and/or sights along the travel routes. For example, theroute selection criteria may correspond to an advertisement request orcampaign by service provider server 120 or another entity, such as auser, merchant, business, or advertising agency. The route selectioncriteria may therefore weigh routes having advertisements or othervisual objects that advertise a product, business, or other item overother travel routes that do not have the advertisements or have less ofthe advertisements. Thus, the route selection criteria may correspond toa weight, factor, or preference for travel routes that advertise for anitem set with the route selection criteria. Similarly, the routeselection criteria may include factors or weights for objects ofinterest to user 102, such as potential home purchases, neighborhoods ofpotential home purchases, vehicle purchases, landmarks, sightseeinglocations/objects, or other potential visual items that may be ofinterest to a user based on user information and/or preferences. Theroute selection criteria to select a different travel route or pathwayfrom the shortest, fastest, least expensive, or more preferred route(e.g., a “best” route) may be limited by a maximum variation ordeviation in time or distance between the travel route matching theroute selection criteria and the “best” route.

User information and/or preferences for advertisements or other objectsof interest may therefore be used by routing application 130 todetermine a travel route when travelling to the destination endpointselected by user 102. Routing application 130 may determine the userpreferences based on past information, as well as additional informationaccessible by routing application 130, including online search historyand/or navigation information, social media information, detected userphysical parameters during travel, and/or other available userinformation. Once a travel route is determined based on the routeselection criteria, as well as the user information, travel route data(e.g., data for output through map application 112) may be generated andmay be communicated to map application 112 for display to user 102. Ifuser 102 travels on the travel route, routing application 130 may beused to determine and provide compensation or a benefit for user 102 foruse of the travel route determined using the route selection criteria.Such compensation may be provided to map application 112, stored in anaccount for user 102, and provided to transaction processor server 140for processing and/or storage with an account of user 102.

In various embodiments, user 102 may decline the first travel routeprovided in map application 112 and request that routing application 130determine another travel route. Routing application 130 may determineanother travel route using the aforementioned information and/or enteredparameters for the travel route by user 102 when requesting the newtravel route. For example, user 102 may request a shortest or a fastesttravel route, which may cause routing application 130 to generate travelroute data for the shortest or fastest travel route (i.e., a travelroute determined without using the route selection criteria) and providethe data to map application 112. In certain embodiments, user 102 may berequired to pay or provide some form of compensation for the routere-calculation and use of a travel route either not initially determinedusing the route selection criteria or a travel route determined incontrast or opposing the route selection criteria (e.g., through adisfavored area based on other users' requests). Thus, routingapplication 130 may resolve payment for the compensation with mapapplication 112, which may include using transaction processor server140 to provide a payment. Additionally, if the user declines a travelroute, routing application 130 may further adjust the user preferencesbased on the taken travel route so as to the same or similar travelroutes.

Advertisement application 122 may correspond to one or more processes toexecute software modules and associated specialized hardware of serviceprovider server 120 to establish route selection criteria, includingvisible advertisements along travel routes and requests for travel routeselection to see the advertisements, as well as other points of interestset by entities with service provider server 120. In this regard,advertisement application 122 may correspond to specialized hardwareand/or software to receive advertisement locations, advertisements fordisplay on a travel route (e.g., using a digital billboard),advertisement objects, an advertisement campaign (e.g., an item,product, or business an entity would like to promote), and/or otherlocation data of visible objects on a travel route corresponding topoints for interest to user 102 or set by another entity. Theadvertisement or other information (e.g., location data, etc.) may becommunicated to service provider server 120 so that a travel route maybe mapped that makes the advertisement or point of interest visible whentraveling by the object on a travel route. In other embodiments, routingapplication 130 may generate the advertisement campaigns and/ordetermine advertisement or point of interest locations for use with theroute selection criteria to select travel routes to view the objects.The advertisements and/or points of interest may therefore make visiblethe particular object to a passing user, such as user 102, when thatuser travels along the travel route output on map application 112.Moreover, the route selection criteria set with advertisementapplication 122 may cause selection of a particular travel route thatmakes the object visible over a fastest, shortest, or most direct travelroute.

In various embodiments, service provider server 120 includes otherapplications 124 as may be desired in particular embodiments to providefeatures to service provider server 120. For example, other applications124 may include security applications for implementing server-sidesecurity features, programmatic server applications for interfacing withappropriate application programming interfaces (APIs) over network 150,or other types of applications. Other applications 124 may containsoftware programs, executable by a processor, including a graphical userinterface (GUI), configured to provide an interface to a user.

Service provider server 120 may further include database 126 which mayinclude, for example, identifiers such as operating system registryentries, cookies associated with routing application 130, advertisementapplication 122, and/or other applications 124, identifiers associatedwith hardware of service provider server 120, or other appropriateidentifiers. Database 126 may include route selection criteria set byone or more entities and/or determined using available user informationand/or advertisement/point of interest information. Database 126 mayinclude determined travel routes, and well as map information for use indetermining travel routes. Additional travel routes (e.g., a shorter,faster, or more direct) using the route selection criteria may also bestored to database 126 for later use. Moreover, database 126 may includebenefits, compensation, or rewards information for use in providing tousers and/or receiving from users during route selection/use and/orre-calculation.

Service provider server 120 includes at least one network interfacecomponent 128 adapted to communicate with device 110 and/or transactionprocessor server 140 over network 150. In various embodiments, networkinterface component 128 may include a DSL (e.g., Digital SubscriberLine) modem, a PSTN (Public Switched Telephone Network) modem, anEthernet device, a broadband device, a satellite device and/or variousother types of wired and/or wireless network communication devicesincluding microwave, radio frequency, infrared, BLUETOOTH™, and nearfield communication devices.

Transaction processor server 140 may be maintained, for example, by anonline transaction processor and payment service provider, which mayprovide transaction processing services associated with use of device110. For example, transaction processor server 140 may correspond to apayment service provider and include one or more processing applicationswhich may be configured to interact with device 110 and/or serviceprovider server 120 to process payments and/or compensation account, aswell as provide digital wallets and user accounts for use with paymentsor other compensation programs. In one example, transaction processorserver 140 may be provided by PAYPAL®, Inc. of San Jose, Calif., USA.Although only one server is shown, a plurality of servers and/orassociated devices may function similarly. Although transactionprocessor server 140 is described as separate from service providerserver 120, in some embodiments transaction processor server 140 may beincorporated with or associated with (e.g., shown with the dashedconnecting line) service provider server 120.

Transaction processor server 140 of FIG. 1 includes a transactionprocessor application 142, other applications 144, a database 146, and anetwork interface component 148. Transaction processor application 142and other applications 144 may correspond to processes, procedures,and/or applications, for example, a software program, executable by ahardware processor. In other embodiments, transaction processor server140 may include additional or different modules having specializedhardware and/or software as required.

Transaction processor application 142 may correspond to one or moreprocesses to execute software modules and associated specializedhardware of transaction processor server 140 to provide payment servicesto user and/or entities, for example through a payment account and/orpayment instruments, and for establishment of route selection criteria,travel on a particular travel route, and/or recalculation of a travelroute through a particular area (e.g., a disfavored area based on otherusers' paid request for route selection criteria to avoid the area). Inthis regard, transaction processor application 142 may correspond tospecialized hardware and/or software to provide payment services andpayment accounts, including digital wallets storing payment instruments.The payment services may allow for a payment to or receipt of a paymentfrom one or more entities by a user through a payment instrument,including a credit/debit card, banking account, payment account withservice provider server 120, and/or other financial instrument. Thepayment may be for use of a particular travel route, including receivingcompensation for taking a sponsored travel route for advertisements orpoints of interest and/or providing compensation for taking anon-sponsored or disfavored route. In order to establish a paymentaccount for a user to send and receive payments, transaction processorapplication 142 may receive information requesting establishment of thepayment account. The information may include user personal and/orfinancial information. Additionally the information may include a login,account name, password, PIN, or other account creation information. Theuser may provide a name, address, social security number, or otherpersonal information necessary to establish the account and/oreffectuate payments through the account. Transaction processorapplication 142 may further allow the user to service and maintain thepayment account, for example, by adding and removing paymentinstruments.

Transaction processor application 142 may be used to provide or receivea payment associated with use of a travel route. Map application 112and/or routing application 130 may arrange for the payment, which maycorrespond to monetary compensation and/or a benefit, reward, digitalpoints, or other form of non-monetary and/or digital compensation orcurrency. Transaction processor application 142 may debit an account ofthe user/entity automatically and provide the payment to an account ofthe receiving user/entity. Transaction processor application 142 mayalso be used to provide transaction histories for processedtransactions. Based on the transaction processing, transaction data maybe pushed to device 110 and/or pulled by device 110.

In various embodiments, transaction processor server 140 includes otherapplications 144 as may be desired in particular embodiments to providefeatures to transaction processor server 140. For example, otherapplications 144 may include security applications for implementingserver-side security features, programmatic server applications forinterfacing with appropriate application programming interfaces (APIs)over network 150, or other types of applications. Other applications 144may contain software programs, executable by a processor, including agraphical user interface (GUI), configured to provide an interface to auser.

Additionally, transaction processor server 140 includes database 146. Aspreviously discussed, user 102 and/or a person/entity providing orrequesting route selection criteria and/or particular travel routedetermination/use may establish one or more payment accounts withtransaction processor server 140. User accounts in database 146 mayinclude user information, such as name, address, birthdate,payment/funding information, additional user financial information,and/or other desired user data. Account holders may link to theirrespective accounts through a user and/or device identifier. Thus, whenan identifier is transmitted to transaction processor server 140, e.g.from device 110 and/or service provider server 120, an account may befound. In other embodiments, user 102 and/or the person/entityrequesting establishment or route selection criteria and/or travel routedetermination/use may not have previously established an account and mayprovide other information to transaction processor server 140 to processactions by transaction processor application 142, as previouslydiscussed. Additionally, database 146 may store received information,including compensation amounts and/or programs for use with travel routedetermination, route selection criteria establishment, and/or particulartravel route determination and/or use (e.g., through a restricted ordisfavored area).

In various embodiments, transaction processor server 140 includes atleast one network interface component 148 adapted to communicate device110 and/or service provider server 120 over network 150. In variousembodiments, network interface component 148 may comprise a DSL (e.g.,Digital Subscriber Line) modem, a PSTN (Public Switched TelephoneNetwork) modem, an Ethernet device, a broadband device, a satellitedevice and/or various other types of wired and/or wireless networkcommunication devices including microwave, radio frequency (RF), andinfrared (IR) communication devices.

Network 150 may be implemented as a single network or a combination ofmultiple networks. For example, in various embodiments, network 150 mayinclude the Internet or one or more intranets, landline networks,wireless networks, and/or other appropriate types of networks. Thus,network 150 may correspond to small scale communication networks, suchas a private or local area network, or a larger scale network, such as awide area network or the Internet, accessible by the various componentsof system 100.

FIG. 2A is an exemplary travel route data determination of multipletravel routes for a device prior to output of a selected travel routethrough a graphical user interface, according to an embodiment.Environment 200 a of FIG. 2A includes a service provider processingenvironment 1000 corresponding generally to processed data by serviceprocessor server 120 in system 100 of FIG. 1, such as travel routesdetermined between points of travel, where one or more of the travelroutes is further determined using route selection criteria or otherdata.

In environment 200 a, service provider processing environment 1000includes processed map data 1002 having a location map 1004 for an areaincluding a start geo-location 1006 and a destination geo-location 1008.Data for location map 1004 may be retrieved based on a user, such asuser 102 in system 100, entering at least destination geo-location 1008,where the user may also enter start geo-location 1006 or startgeo-location 1006 may be detected using a location detection system(e.g., a GPS system). Service provider processing environment 1000 mayutilize location map 1004 with start geo-location 1006 and destinationgeo-location 1008 with route selection criteria 1016 to determine aroute A 1010 and a route B 1012. For example, object 1014 a, object 1014b, and object 1014 c may correspond to advertisements, points ofinterest, or other visible objects that may be seen by a user whentraveling along a travel route. Route selection criteria 1016 may beused to select one of route A 1010 or route B 1012 based on routeselection criteria indicating that the user traveling from startgeo-location 1006 to destination geo-location 1008 should view one ormore of objects 1014 a-c.

In various embodiments, route selection criteria 1016 may include anadvertisement campaign 1018 for advertisement of one or more of objects1014 a-c, route avoidance preferences to avoid an area in location map1004 (or along a pathway from start geo-location 1006 to destinationgeo-location 1008) and/or one or more of objects 1014 a-c, userinformation 1022 that may indicate a user would like to view or avoid anarea in location map 1004 and/or one or more of objects 1014 a-c, and/orroute length 1024 that includes data for a time or distance of route A1010 and route B 1012 and a maximum variation or difference betweenroute A 1010 and route B 1012 allowable for selection of the longerroute. For example, route A 1010 is shown as passing objects 1014 a and1014 b, while route B 1012 is shown as passing only object 1014 c.Additionally, route A 1010 includes more turns and is longer than routeB 1012. However, route A 1010 may be selected as the travel route basedon one or more factors of route selection criteria 1016 so that a usertravelling route A 1010 may view, hear, or otherwise experience visibleobjects on route A 1010 including objects 1014 a and 1014 b.Advertisement campaign 1018 may dictate that the user take route A 1010to view objects 1014 a and 1014 b, which may correspond toadvertisements, and user information 1022 may further be used to makesuch a determination, for example, if objects 1014 a and 1014 bcorrespond to advertisements of interest to the user. In otherembodiments, route avoidance preferences 1020 may be used to determinethat the user should not take route B 1012, for example, to avoidtraveling through an area and/or by object 1014 c. Moreover, route A1010 may be selected because route length 1024 allows selection of routeA 1010 as being within an acceptable deviation or variation oftime/distance from route B 1012. Once determined, data may be generatedfor the interface of FIG. 2B.

FIG. 2B is an exemplary graphical user interface of a device displayinga selected travel route to travel to an endpoint based on routeselection criteria, according to an embodiment. Environment 200 b ofFIG. 2B includes a map application graphical user interface (GUI) 1100corresponding generally to a graphical user interface displayable bydevice 110 in system 100 of FIG. 1, for example, a GUI displayingreceived and processed data for a travel route between two endpointsdetermined using route selection criteria 1016 in environment 200 a ofFIG. 2A.

In environment 200 b, a user is traveling in a vehicle and has utilizeda device, such as device 110 in system 100, to request a travel route todestination geo-location 1008, where start geolocation 1006 may beentered to the device or detected by the device using a processingcomponent. As discussed in FIG. 2A, a service provider processingenvironment may determine a travel route, such as route A 1010 betweenstart geo-location 1006 and destination geo-location 1008. Map interface1102 displayable within map application GUI 1100 may display datareceived from a service provider (or determined by a device applicationin certain embodiments) for a travel route, including map output 1104displaying route A 1010 between start geo-location 1006 and destinationgeo-location 1008. Noticeably absent from map output 1104 in mapinterface 1102, however, is route B 1012, which remains hidden fromdisplay to the user based on determination of route A 1010 as beingacceptable for routing and output to the user based on route selectioncriteria 1016 in FIG. 2A. Thus, the user may only view route A 101, aswell as direction 1106 for travel on route A 1010. Map interface 1102may further display an available route credit compensation 1108 fortraveling on route A 1010 where the user may accrue rewards orcompensation for taking route A 1010 over another route, such as route B1012 in FIG. 2A. Map application GUI 1100 may also provide an executableoption, such as rerouting option 1110, which may allow the user to viewanother route, such as route B 1012 in FIG. 2A. Rerouting option 1110may be associated with a corresponding cost 1112, which may be paid withusing available credits 1114 accrued from other route travel, purchasein the system, or payment using a payment instrument.

FIG. 2C is an exemplary system environment for determination of theselected travel route based on route selection criteria, according to anembodiment. Environment 200 c of FIG. 2C includes a map application 112and a routing application corresponding generally to the applicationsdiscussed in reference to system 100 of FIG. 1 and executed by device110 and service provider server 120, respectively, of FIG. 1.

Map application 112 corresponds generally to the specialized hardwareand/or software modules and processes described in reference to FIG. 1.In this regard, map application 112 may be utilized to receive a travelroute an output the travel route through a GUI of a device, where thetravel route may be determined by routing application 130 using routeselection criteria. Map application 112 may include travel route data1200 including endpoints 1202. Travel route data 1200 may also includeinput by a user, which may correspond to user information 1204 and/orset route criteria 1206. Once a travel route is determined, travel routedata 1200 of map application 112 may further include determined travelroute 1316. Determined travel route 1316 may include various data foroutput through one or more application interfaces, including routeoutput data 1208, compensation 1322 for taking a travel route and/ordiffering between travel routes, and a rerouting option 1210 with anassociated cost 1326.

Routing application 130 corresponds generally to the specializedhardware and/or software modules and processes described in reference toFIG. 1. In this regard, routing application 130 may be used to determinea travel route between two or more points based on route selectioncriteria, where the determined travel route may be based on visualobjects on the travel route and may differ from a shortest, fastest,least expensive, or most direct travel route. Routing application 130includes travel route processing data 1300 used to determine a travelroute and output the travel route using map application 112. Forexample, travel route processing data 1300 includes points 1202 for atravel route, which may be processed using route selection criteria1302, available routes 1310, and/or user information 1204 to generatedetermined travel route 1316. Route selection criteria may 1302 mayinclude advertisements 1304, points of interest 1306, set route criteria1206, and/or a maximum variation 1308. Such criteria may be processedwith data for available routes 1310, including lengths 1312 and visibleobjects 1314 for each travel route in available routes 1310 to generateddetermined travel route 1316. In various embodiments, information 1204may also be used to generate determined travel route 1316. Determinedtravel route 1316 may be associated with a route length 1318, routeobjects 1320, and compensation 1322 provided for travel on determinedtravel route 1316. Additionally, travel route processing data 1300 mayinclude rerouting information 1324, including a cost 1326 and requestedparameters 1328 for rerouting.

FIG. 3A is an graphical user interface of a device displaying a firsttravel route to travel to an endpoint based on route selection criteria,according to an embodiment. Environment 300 a of FIG. 3A includes a mapapplication graphical user interface (GUI) 2000 corresponding generallyto a graphical user interface displayable by device 110 in system 100 ofFIG. 1, for example, a GUI displaying received and processed data for atravel route between two points determined using route selectioncriteria.

In this regard, map application GUI 2000 displays a travel routedetermined based on route selection criteria that is longer than adirect travel route. Map interface instance A 2002 displays an area 2003displaying map information including map point A 2004 and map point B2006. Area 2003 further includes visual advertisement 2008 a and visualadvertisement 2008 b. Thus, an advertisement setting, campaign, or otherpreference set for route selection criteria may be used to determinesponsored route 2010 between map point A 2004 and map point B 2006 thatallows a user traveling on sponsored route 2010 to view visualadvertisements 2008 a and 2008 b. Thus, sponsored route 2010 may belonger than a more direct route between map point A 2004 and map point B2006 but may be determined and selected based on route selectioncriteria that dictates the user should view visual advertisements 2008 aand 2008 b.

With display of sponsored route 2010, map application GUI 2000 may alsodisplay route options 2012, which may correspond to executable processesto receive a new travel route. Route options 2012 may include new route2014 option, which may have an associated cost 2016 and a length 2017,which may indicate a time or distance savings over sponsored route 2010.Additionally, compensation information 2018 may be used to view costinformation for receiving new route 2014, an amount of available fundsor value in an account, and/or a value or amount received ascompensation for taking sponsored route 2010. If the user associatedwith map application GUI 2000 selects new route 2014, map applicationGUI 2000 may update an interface instance or display shown in FIG. 3B.

FIG. 3B is an graphical user interface of a device displaying a firsttravel route to travel to an endpoint based on route selection criteriaand a second travel route displayed in response to a user request,according to an embodiment. Environment 300 b of FIG. 3B includes mapapplication graphical user interface (GUI) 2000 corresponding generallyto a graphical user interface displayable by device 110 in system 100 ofFIG. 1, for example, a GUI displaying received and processed data for atravel route between two points determined using route selectioncriteria. Map application GUI 2000 may display a new instance, such asmap interface instance B 2020 updated based on input to map interfaceinstance A 2002 in environment 300 a of FIG. 3A.

In this regard, after selection of route options 2012, such as new route2014 in map interface instance A 2002, map application GUI 2000 inenvironment 300 b may update map interface instance B 2020 showingunsponsored route 2022 in area 2003. Unsponsored route 2022 is shown asa more direct, faster, and/or shorter route from map point A 2004 to mappoint B 2006. Unsponsored route 2022 is shown as avoiding visualadvertisements 2008 a and 2008 b that are visible on sponsored route2010. Thus, unsponsored route 2022 may only be shown after request bythe user. Map interface instance B 2020 map further display data forunsponsored route 2022 and the associated request for unsponsored route2022, such as new route request 2024, a credit balance 2026 afterprocessing new route request 2024, and route information 2028 forunsponsored route 2022.

FIG. 4 is a flowchart of an exemplary process for load balancing for mapapplication route selection and output, according to an embodiment. Notethat one or more steps, processes, and methods described herein offlowchart 400 may be omitted, performed in a different sequence, orcombined as desired or appropriate.

At step 402, a request for a travel route from a first map point to asecond map point is received by a service provider from an applicationexecuting on a device of a user. In various embodiments, the points maybe geo-locations and/or entered location identifiers.

At step 404, map data for a map including routing location from thefirst map point to the second map point is determined.

A route priority option for the user is accessed, such as routeselection criteria, wherein the route priority option dictates routeselection based on user data for the user, at step 406. Route priorityoptions, or route selection criteria, may comprise advertisementsvisible on each of a plurality of travel routes and at least one of aset time maximum variation, set cost maximum variation, or a setdistance maximum variation from a shortest travel route of the pluralityof travel routes between the points/location.

At step 408, a travel route between the first map point and the secondmap point is determined using the map data and the route priorityoption. The travel route may be determined from a plurality of differenttravel routes. The travel route may be required to be within the atleast one of the set time, set cost, or set distance maximum variationfrom the shortest travel route, and may be determined to provide atleast one of the advertisements on the travel route. The advertisementsmay correspond to or instead be points of interest, such as a billboard,an advertisement, a house, a vehicle, a sales location, a politicalmessage, or a social gathering. Additionally, the travel route may bedetermined using user interests, preferences, or information, includingan Internet search performed by the user, preferences set by the user, acalendar of the user, financial or payment bills of the user, a currentbalance of a financial account of the user, political preferences of theuser, social networking site data, or planned purchases by the user.Thus, the travel route may have an advertisement or point of interestcorresponding to an item the user wishes to purchase/rent or isotherwise interested in. In certain embodiments, the travel route maycorrespond to a sponsored travel route by an advertiser, which is longerthan a shorter/faster route but within the allowable variation andincludes advertisements, objects, or other visible items correspondingto the sponsorship by the advertiser. Additionally, an advertisementcampaign may be displayed or output on a digital advertisement displayvisible on the travel route based on the sponsored route for theadvertiser, as well as interests of the user. The sponsored route may belonger than an unsponsored route between the points/locations, but mayaccrue a benefit to the user. Thus, an option to display the unsponsoredroute may be output through the application interface, wherein selectionof the option to display the unsponsored route prevents the benefit fromaccruing for using the sponsored route.

In certain embodiments, a route selection preference from at least oneadditional user associated with one of the plurality of travel routesmay be received, wherein the route selection preference requests thatthe one of the plurality of travel routes not be selected for displaywhen determined travel route data for the travel route of the pluralityof travel routes. This may be provided as an option to the at least oneadditional user, for example, in an application or through a websiteprocess, and may require a compensation amount to be received with theroute selection preference. Additionally, it may be required that the atleast one additional user be within an occupied location in a proximityrange to the one of the plurality of travel routes that the at least oneadditional user is entering the route selection preference for.Additionally, the application may comprise a ride service applicationfor hiring the vehicle to travel to the points/locations, wherein thetravel route is determined based on an advertisement campaign for usersusing the ride service application and comprises a cheaper fare than adifferent travel route that the user receives for taking the travelroute having the advertisement campaign. An option to select at leastthe different travel route may be provided in the ride serviceapplication, which may have a different fare based on not taking thetravel route with the advertisement campaign.

Additionally, the travel route may be output through the application ina map interface. For example, a service provider may cause a mapapplication interface in the application to display in a GUI of thedevice. In further embodiments where the at least one additional userhas entered the route selection preference, an option to display the oneof the plurality of travel routes may be provided to the user viewingthe travel route in the interface, wherein the one of the plurality oftravel routes associated with the route selection preference comprisesone of a shorter travel route or a faster travel route than the travelroute previously determined, and wherein the option requires acompensation amount for display of the one of the plurality of travelroutes. The user may also have a payment preference for providing orreceiving compensation, including the compensation amount, and thetravel route may be determined based on whether the payment preferencemeets or exceeds the compensation amount.

In further embodiments, traffic data may be tracked for multiple travelroutes including the determined travel route, which may cause selectionof the determined travel route. The user receiving the travel route mayhave or establish a user preference or information that comprises atleast one of a member status of the user with the system, a creditamount of funds available for the user with the system, and a routerecalculation option may be provided in the map application interfacewith the travel route based on such user preferences. Additionally, anattention level of the user may be determined during use of the vehicle,wherein the attention level is determined using at least one of eyemovement of the user, device usage of the device by the user, audiblevoice sound within the vehicle, additional sound in the vehicle, or anumber of users in the vehicle. The travel route may be determined usingthe attention level.

FIG. 5 is a block diagram of a computer system suitable for implementingone or more components in FIG. 1, according to an embodiment. In variousembodiments, the user device may comprise a personal computing device(e.g., smart phone, a computing tablet, a personal computer, laptop, awearable computing device such as glasses or a watch, BLUETOOTH™ device,key FOB, badge, etc.) capable of communicating with the network. Theservice provider may utilize a network computing device (e.g., a networkserver) capable of communicating with the network. It should beappreciated that each of the devices utilized by users and serviceproviders may be implemented as computer system 500 in a manner asfollows.

Computer system 500 includes a bus 502 or other communication mechanismfor communicating information data, signals, and information betweenvarious components of computer system 500. Components include aninput/output (I/O) component 504 that processes a user action, such asselecting keys from a keypad/keyboard, selecting one or more buttons,image, or links, and/or moving one or more images, etc., and sends acorresponding signal to bus 502. I/O component 504 may also include anoutput component, such as a display 511 and a cursor control 513 (suchas a keyboard, keypad, mouse, etc.). An optional audio input/outputcomponent 505 may also be included to allow a user to use voice forinputting information by converting audio signals. Audio I/O component505 may allow the user to hear audio. A transceiver or network interface506 transmits and receives signals between computer system 500 and otherdevices, such as another user device, service device, or a serviceprovider server via network 150. In one embodiment, the transmission iswireless, although other transmission mediums and methods may also besuitable. One or more processors 512, which can be a micro-controller,digital signal processor (DSP), or other processing component, processesthese various signals, such as for display on computer system 500 ortransmission to other devices via a communication link 518. Processor(s)512 may also control transmission of information, such as cookies or IPaddresses, to other devices.

Components of computer system 500 also include a system memory component514 (e.g., RAM), a static storage component 516 (e.g., ROM), and/or adisk drive 517. Computer system 500 performs specific operations byprocessor(s) 512 and other components by executing one or more sequencesof instructions contained in system memory component 514. Logic may beencoded in a computer readable medium, which may refer to any mediumthat participates in providing instructions to processor(s) 512 forexecution. Such a medium may take many forms, including but not limitedto, non-volatile media, volatile media, and transmission media. Invarious embodiments, non-volatile media includes optical or magneticdisks, volatile media includes dynamic memory, such as system memorycomponent 514, and transmission media includes coaxial cables, copperwire, and fiber optics, including wires that comprise bus 502. In oneembodiment, the logic is encoded in non-transitory computer readablemedium. In one example, transmission media may take the form of acousticor light waves, such as those generated during radio wave, optical, andinfrared data communications.

Some common forms of computer readable media includes, for example,floppy disk, flexible disk, hard disk, magnetic tape, any other magneticmedium, CD-ROM, any other optical medium, punch cards, paper tape, anyother physical medium with patterns of holes, RAM, PROM, EEPROM,FLASH-EEPROM, any other memory chip or cartridge, or any other mediumfrom which a computer is adapted to read.

In various embodiments of the present disclosure, execution ofinstruction sequences to practice the present disclosure may beperformed by computer system 500. In various other embodiments of thepresent disclosure, a plurality of computer systems 500 coupled bycommunication link 518 to the network (e.g., such as a LAN, WLAN, PTSN,and/or various other wired or wireless networks, includingtelecommunications, mobile, and cellular phone networks) may performinstruction sequences to practice the present disclosure in coordinationwith one another.

Where applicable, various embodiments provided by the present disclosuremay be implemented using hardware, software, or combinations of hardwareand software. Also, where applicable, the various hardware componentsand/or software components set forth herein may be combined intocomposite components comprising software, hardware, and/or both withoutdeparting from the spirit of the present disclosure. Where applicable,the various hardware components and/or software components set forthherein may be separated into sub-components comprising software,hardware, or both without departing from the scope of the presentdisclosure. In addition, where applicable, it is contemplated thatsoftware components may be implemented as hardware components andvice-versa.

Software, in accordance with the present disclosure, such as programcode and/or data, may be stored on one or more computer readablemediums. It is also contemplated that software identified herein may beimplemented using one or more general purpose or specific purposecomputers and/or computer systems, networked and/or otherwise. Whereapplicable, the ordering of various steps described herein may bechanged, combined into composite steps, and/or separated into sub-stepsto provide features described herein.

The foregoing disclosure is not intended to limit the present disclosureto the precise forms or particular fields of use disclosed. As such, itis contemplated that various alternate embodiments and/or modificationsto the present disclosure, whether explicitly described or impliedherein, are possible in light of the disclosure. Having thus describedembodiments of the present disclosure, persons of ordinary skill in theart will recognize that changes may be made in form and detail withoutdeparting from the scope of the present disclosure. Thus, the presentdisclosure is limited only by the claims.

What is claimed is:
 1. A system comprising: a non-transitory memory; andat least one hardware processor coupled to the non-transitory memory andconfigured to read instructions from the non-transitory memory to causethe system to perform operations comprising: providing an option toenter a first route selection preference for one of a plurality oftravel routes accessible by a user, wherein the option requires acompensation amount for entry of the first route selection preferencefrom at least one additional user; receiving, over a network from adevice of the user, a geo-location of the device and a destinationlocation input to a mapping application executing on the device;accessing, from an application programming interface (API) of a travelprocessing engine, map data for the plurality of travel routes betweenthe geo-location and the destination location; retrieving, from adatabase associated with the system, route selection criteriaestablished for each of the plurality of travel routes using the mapdata; determining user preferences established for the user for travelbetween the geo-location and the destination location; determining firsttravel route data for a travel route of the plurality of travel routesfor a vehicle based on the route selection criteria, the userpreferences, and the first route selection preference; and causing to bedisplayed, in a map application interface of the device, the travelroute using the first travel route data.
 2. The system of claim 1,wherein the operations further comprise: receiving a second routeselection preference from the at least one additional user associatedwith an additional one of the plurality of travel routes, wherein thesecond route selection preference requests that the additional one ofthe plurality of travel routes not be selected for display during thedetermining of the first travel route data for the travel route of theplurality of travel routes, wherein the determining the first travelroute data further uses the second route selection preference.
 3. Thesystem of claim 2, wherein the operations further comprise: causing tobe displayed, with the first travel route data in the map applicationinterface, an option to display the additional one of the plurality oftravel routes, wherein the additional one of the plurality of travelroutes comprises one of a shorter travel route, a least expensive travelroute, or a faster travel route than the travel route determined for thefirst travel route data, and wherein the option requires a payment fordisplay of the additional one of the plurality of travel routes; inresponse to receiving selection of the option and the payment,determining second travel route data for the additional one of theplurality of travel routes; and causing to be displayed, in the mapapplication interface, the additional one of the plurality of travelroutes using the second travel route data.
 4. The system of claim 3,wherein the user preferences comprise a payment preference for thepayment, and wherein the first travel route data for the travel route isdetermined based on whether the payment preference meets or exceeds thepayment.
 5. The system of claim 1, wherein the option is provided to theat least one additional user based on an occupied location of the atleast one additional user is a proximity range to the one of theplurality of travel routes for the first route selection preference. 6.The system of claim 1, wherein the operations further comprise: trackingtraffic data for each of the plurality of travel routes, wherein thefirst travel route data for the travel route is determined based on thetraffic data.
 7. The system of claim 1, wherein the user preferencescomprise at least one of a member status of the user with the system ora credit amount of funds available for the user with the system, andwherein the operations further comprise: providing a route recalculationoption in the map application interface with the first travel route databased on the user preferences.
 8. The system of claim 1, wherein theroute selection criteria comprises advertisements visible on each of theplurality of travel routes and a set distance maximum variation from ashortest travel route of the plurality of travel routes between thegeo-location and the destination location, and wherein the first travelroute data is determined to provide at least one of the advertisementson the travel route.
 9. The system of claim 1, wherein prior to thedetermining the first travel route data, the operations furthercomprise: determining a travel time variance and a travel distancevariance between the travel route and at least one additional travelroute of the plurality of travel routes; and wherein after the causingto be displayed, in the map application interface of the device, thetravel route, the operations further comprise: causing the travel timevariance and the travel distance variance to be displayed in the mapapplication interface of the device.
 10. The system of claim 9, whereinthe operations further comprise: determining a maximum differencepreference for the travel time variance and the travel distancevariance, wherein the travel route is further determined based on themaximum difference preference.
 11. A method comprising: receiving, by aservice provider from an application executing on a device of a user, anendpoint location for travel by the user in a vehicle, wherein theapplication transmits the endpoint location to the service provider inresponse to a travel route request to the endpoint location entered tothe application, wherein the application comprises a ride serviceapplication for hiring the vehicle to travel to the endpoint locationfrom a start location of the vehicle; accessing map data for an areaincluding the start location of the vehicle and the endpoint location;determining a plurality of travel routes from the start location to theendpoint location using the map data; determining points of interestvisible on each of the plurality of travel routes by the user duringtravel in the vehicle on the each of the plurality of travel routes,wherein the points of interest are determined based on real-time data ofvisible objects on the each of the plurality of travel routes;determining a first travel route of the plurality of travel routes basedon the points of interest, wherein the first travel route is determinedbased on an advertisement campaign for users using the ride serviceapplication and comprises a cheaper fare than a different travel routeof the plurality of travel routes for taking the first travel routehaving the advertisement campaign; transmitting the first travel routeto the application for output to the user; and providing an option toselect at least the different travel route in the ride serviceapplication.
 12. The method of claim 11, wherein the points of interestcomprise a billboard, an advertisement, a house, an additional vehiclefor sale to the user, a sales location, a political message, or a socialgathering, and wherein the method further comprises: determining userinterests for the user, wherein the first travel route is furtherdetermined using the user interests.
 13. The method of claim 12, whereinthe user interests are determined using at least one of an Internetsearch performed by the user, preferences set by the user, a calendar ofthe user, financial or payment bills of the user, a current balance of afinancial account of the user, political preferences of the user, socialnetworking data for the user, or planned purchases by the user.
 14. Themethod of claim 11, further comprising: determining an attention levelof the user during use of the vehicle, wherein the attention level isdetermined using at least one of eye movement of the user, device usageof the device by the user, audible voice sound within the vehicle,additional sound in the vehicle, or a number of users in the vehicle,wherein the first travel route is further determined using the attentionlevel.
 15. The method of claim 11, wherein the points of interestcomprise at least one item purchasable by the user based on items ofinterest of the user.
 16. A non-transitory machine-readable mediumhaving stored thereon machine-readable instructions executable to causea machine to perform operations comprising: receiving, by a serviceprovider from an application executing on a device of a user, a requestfor a travel route from a first map point to a second map point;determining map data for a map including routing location from the firstmap point to the second map point; accessing a route priority option forthe user, wherein the route priority option dictates route selectionbased on user data for the user; determining an attention level of theuser, wherein the attention level is determined using at least one of aneye movement of the user, a device usage of the device by the user, anaudible voice sound within a vehicle associated with the user, anadditional sound in the vehicle, or a number of users in the vehicle;determining a travel route between the first map point and the secondmap point using the map data and the route priority option, wherein thetravel route is further determined using the attention level; andoutputting the travel route through the application in a map interfaceof the application.
 17. The non-transitory machine-readable medium ofclaim 16, wherein the route priority option comprises a sponsored routeby an advertiser associated with the service provider.
 18. Thenon-transitory machine-readable medium of claim 17, wherein the travelroute includes a digital advertisement display visible on the travelroute, wherein the digital advertisement display is customizable basedon interests of the user, and wherein the operations further comprise:outputting an advertisement campaign on the digital advertisementdisplay based on the sponsored route for the advertiser and theinterests of the user.
 19. The non-transitory machine-readable medium ofclaim 17, wherein the sponsored route is longer than an unsponsoredroute between the first map point and the second map point, and whereinuse of the sponsored route accrues a benefit to the user.
 20. Thenon-transitory machine-readable medium of claim 19, wherein theoperations further comprise: outputting an option to display theunsponsored route, wherein selection of the option to display theunsponsored route prevents the benefit from accruing for using thesponsored route.